TIP:
buyers will evaluate your stand &message in about 5 seconds, if you don't grab their attention a competitor will
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B/Braun wanted a launch platform for a new product called "SPACE" and requested a theme
The curved gold mirror section and articulated lighting arm rig represents a satellite floating in space to form a dramatic backdrop for the product pods which constantly change colour
B/Braun's name was played down in favour of "SPACE". The narrow site was left as open as possible to focus attention on the product, simple back lit graphics to either end of the stand featured relevant bullet points
| client B/Braun Medical Ltd project ICS, Torquay |